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URCHIN AUSTRALIA | BOARDSHORTS BRAND LAUNCH

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Urchin had the product and purpose. They needed the brand to go with it.

01

POSITIONING

Audience identification & key messaging.

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02

IDENTITY & CREATIVE PILLARS

Branding, tagline & voice. 

03

CONCEPT

Brand worlds, campaign idea and shoot direction.

04

DELIVERY & IMPLEMENTATION

Packaging, photo and video, delivered to roll out across print, ads, social and web.

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