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MADDOGG VISUAL
HELIX ENERGY GUM | BRAND LAUNCH CAMPAIGN
A brand-new product in a category people didn’t know yet. Helix needed a launch that made it feel familiar, with a brand built to work across web, social and ads.
01
POSITIONING
Brand strategy, tone of voice and tagline.
02
BRANDING
Social identity and packaging copy.
03
CAMPAIGN
Launch concept, shoot direction, content creation and copy writing.
04
ROLL OUT
Creative ready to go live on social, web and ads.
02
BRANDING
Wordmark, icon, fonts, type, & colours.
03
SYSTEM
Social-ready templates for events, lineups and promos
04
ROLL OUT
Brand guidelines and a Canva kit, so their team can post on-brand every week
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